Tom RichellVideo / Multimedia / Editorial

Work / Case Studies

Proof points for strategy, leadership, growth, and production.

This page is built with placeholder case studies that can be replaced with real projects, images, clips, testimonials, audience results, and business outcomes.

Case studies

Use these as editable shells for the strongest stories.

Each card has space for the context, challenge, your role, outcome, skills, and a visual thumbnail.

Case study placeholder 01

Growing a newsroom video operation

Publisher / newsroom video operation

Challenge

A small team needed to become a more sophisticated, reliable, and ambitious video unit inside a fast-moving newsroom.

What I did

Led strategy, team development, workflow improvements, format thinking, and day-to-day production systems.

Outcome

Placeholder: add growth metrics, output improvements, platform results, or business impact once available.

LeadershipEditorial strategyOperationsVideo growth

Case study placeholder 02

Launching and running Independent Studio

Original content and studio brand

Challenge

The business needed a stronger standalone home for original formats, studio-led output, and premium multimedia work.

What I did

Helped shape, launch, and run Independent Studio, building the practical and editorial systems around it.

Outcome

Placeholder: add launch detail, key formats, audience results, partnerships, or internal impact.

Studio strategyOriginal formatsProduction systemsLeadership

Case study placeholder 03

Building standalone editorial video brands

ACFC, In The Room, and other formats

Challenge

Standalone brands needed clear editorial identities, repeatable production workflows, and audience-facing consistency.

What I did

Developed formats, production routines, and packaging approaches that could work beyond one-off commissions.

Outcome

Placeholder: add audience, publishing cadence, brand, or commercial outcomes.

Format developmentBrand buildingYouTubeProduction

Case study placeholder 04

YouTube strategy for publisher-led formats

Publisher video channels and original shows

Challenge

Editorially strong videos needed better platform discipline, packaging, and audience retention thinking.

What I did

Worked across titles, thumbnails, descriptions, formats, show structures, and channel-level strategy.

Outcome

Placeholder: add watch-time, subscriber, retention, or packaging results.

YouTube strategyAudience developmentPackagingAnalytics

Case study placeholder 05

Podcast and video podcast development

Editorial shows and studio production

Challenge

Shows needed practical workflows that supported editorial ambition without overcomplicating production.

What I did

Designed production plans, studio processes, video podcast workflows, and delivery systems.

Outcome

Placeholder: add launch notes, episode volume, audience response, or production improvements.

PodcastingVideo podcastingStudio productionWorkflow

Case study placeholder 06

Production workflow and post-production systems

Multimedia teams and production operations

Challenge

Creative teams needed clearer systems for managing edits, approvals, files, publishing, and delivery.

What I did

Mapped processes, tightened handovers, and designed systems that helped producers and editors spend more time on the work.

Outcome

Placeholder: add efficiency gains, delivery improvements, or team feedback.

Post-productionOperationsResource planningSystems

Next step

Add the numbers, clips, and names when you are ready.

The structure is already there. The most useful first edits will be confirmed metrics, short clips, stills from work, and two or three client or colleague quotes.

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